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Clay

Go to market with unique data

Clay AI is a powerful automation and enrichment platform designed to help businesses streamline lead generation, sales prospecting, and marketing outreach. Using AI-driven data enrichment, Clay integrates with various sources to gather, clean, and enhance contact information, enabling teams to build highly targeted prospect lists effortlessly.

With its no-code interface and deep integration capabilities, Clay allows users to automate workflows, personalize outreach, and improve engagement rates. It combines web scraping, APIs, and AI models to enrich leads with real-time data, ensuring businesses have accurate and up-to-date insights.

Whether you’re in sales, marketing, or growth hacking, Clay AI helps you scale outreach, improve conversions, and make data-driven decisions with ease—saving time while maximizing efficiency.

Starter
$134/month

Explorer
$314/month

Pro
$720/month

AI Business Tools

All-in-one platform
Cloud-Based AI
Compatible with Ecosystems
For Creators
For Entrepreneurs
For Marketers
Freemium Plan
Multilingual
Subscription-Based plan

Documentation
Support Ticket
Video Tutorials

Web based

What kinds of companies use Clay?

We serve GTM teams of all sizes, ranging from large enterprise companies to SMBs, startups, solo founders, outbound agencies, and more. We have thousands of users and hundreds of paying customers, including Ramp, Pave, Verkada, and more.

What tools does Clay replace for me?

Clay can replace your prospecting, data enrichment, and AI message drafting tools. We don’t replace email sending tools or CRMs (we integrate with them!) Many people run successful campaigns using just Clay, an email sending tool, and a CRM. You can continue to use any tools you have subscriptions to in Clay.

What does Clay change about my current process?

Traditional outbound sales meant people spending a lot of manual effort on bad research and generic, spammy emails that don’t land new customers. By enabling new levels of deep research, targeting, and messaging, Clay helps businesses quickly find and message their ideal customers. We save teams immense amounts of time and money in the service of helping them grow.

How does Clay impact the conversation about stricter spam limits?

There are more APIs and data enrichment tools than ever before and more SaaS companies selling to other SaaS companies as well. This means outbound email is becoming harder, spam filters are getting better, and the need to be ultra-specific and personalized is now super important otherwise you will get banned. Clay helps companies find the right customers and message them at the right time, which means sending a smaller number of highly targeted emails rather than large blasts of generic, spammy messages. Clay helps companies avoid spam filters by actually sending relevant, compelling emails. This is better for companies and better for customers.

Website

Clay

Go to market with unique data

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